Modernism Takes A Stance For The Brand
Giving an identity to the brand was our topmost priority for Bernini. So, without further ado, our team started investing their strategies in devising a stylescape – an accumulation of proposed designs, images, color selection, typography, patterns, textures, and taglines that manifest the visual drift of the project. For almost every project, the inception of designing takes place with the visual look of stylescape to incarnate our envision for the store.
Pictonix is known to bring wonders to an eCommerce store with its proficiency for designing, which includes the mingling of vibrant color palette, and attractive font. As Bernini was a pre-established brand on a digital platform, they decided to go with the same logo. Just after the theme selection, we chose the ‘Sans-serif’ typeface for the headings and ‘Futura’ for the body that can conform to the brand strategy. It did lend us a great helping hand in making the website more prepossessing with minimalistic typography.
Adding a tincture of simple and modern-styled design, the color palette did a wondrous job. Bernini conveyed its branded imprint through the black and blue shade, which flawlessly contributed to sophisticated, sleek, and elegant facets of fashion. The amalgamation of design, logo, colors, font, and textures gives Bernini a vintage yet modern look.