An Approach Towards Success
With the aim of serving best quality marbles and mosaics, Hey Tiles desired to launch itself as a dropshipping business on a flexible yet quantifiable platform. What else could have been better than being on a leading eCommerce estrade — Shopify? Soon, Hey Tiles came into contact with Pictonix, an Ecommerce Agency and Shopify Experts, to form an inextricable team. Let’s dig deep into the case study of Hey Tiles —
The proprietors of Hey Tiles had a few pointers in their mind about what they want, what is expected, and what can be done on branding levels. But other than the honed niche and concept, our client needed creative designing and dynamic development assistance. The graphics designers incorporated with the whole team of designers to curate a logo that speaks for the brand of tiles and mosaics.
As a white collar team, we plumped for a theme of affinity and in the twinkling of an eye started working on the theme named ‘Impulse’. The headings have the ‘Open Sans’ typeface, the body and the navigational pages are in the ‘Futura’ font for both the typefaces are also designed for Android and other mobile devices.
The bold designs, graphic prints and colorful palettes showcase the flamboyance in the tiles and mosaics’ collection. To represent the ethos of niche through colours, the complete website is medium turquoise and white in colour, which symbolises refreshing, sophisticated spiritual grounding, loyalty and a sense of balance. For contriving a good rapport with customers, we have built the brand with a touch of affinity so that customers can relate their home with offered tiles and mosaics.
The eCommerce website of Hey Tiles is collection oriented that has been assorted by name, pattern, look, shape, format, colour, and application. Our team has endeavored to depict a clear distinction amongst a swathe of catalogues with fully-fledged product details to help customers’ shopping experience adapt in an easy way. The customers can select their ideal choices by funneling them through a wide range of wavering formats and sizes.
The ‘Newsletter’ escort prospective customers by subscribing to get special offers, free giveaways and once in a lifetime deals. We have deployed ‘Chat Bot’ on the homepage which will guide customers through their queries about prices, formats, ‘add to cart’ issues and many more questions. The layout has UI and UX elicit development to succour the audience in a user-friendly experience.
Buttons like ‘Shop Now’ are angle shaped to increase the aesthetics and the icon weight is extra light. Thus, contributing in delight and streamlined user experience for nimble navigation. The high resolution product images have been downloaded from free stock photos and videos websites like Canva and Pexel. The content all over the website like taglines, About Us page, and SEO authenticated data includes the parent keyword — tiles, marbles, and mosaics.