Little C's Boutique was clear about its expectations from our team — an animated eCommerce website representing a string of thoughtful decisions. Our graphics and designing team worked in unity to choose a theme of zest and later came up with the befitting ‘Kala’ from ThemeForest. We came up with several variations of the rocking horse toy for the logo, which can impeccably manifest that the brand is for children's. Finally, the current logo was finalised by the client. To vouchsafe soft and minimal look, our team worked on a ‘Fauna One’ typeface with low contrast strokes and soft terminals that form traditional serifs. We had a concept for Little C's Boutique in our minds — the website must be designed in a way that could act and speak for innocence, emptiness, savagery, freedom, vulnerability and potentiality — a packful of traits associated with childhood. Hence, the colour palette light blue and grey were chosen to symbolise tranquility and neutrality respectively.