Compelling Sales & Web Traffic with Google Ads Optimization

Pictonix is deployed at bringing vivid colours of success to an eCommerce website through its professional stratagems, where one being – the Google Ads Optimization. Let’s get deeper!

Input a Budget to Reap the Output of Reach! What is Google Ads Optimization?

Google Ads Optimization is a way to rank higher by bidding for ad placement in search engines. Google Ads, the advertisement campaigns running on SERPs, is a new mode to millions of advertisers to earn new potential customers and grow their online business. No miracle transpires to run Google Ads, rather it is a functional process urging for both brains and brawns to operate in coordination.

 

According to our Google Ads Experts, without a proper Google Ads account structure can wreak havoc to your both, money and time. Our technical expertise is prowess on the marketing front leading to phenomenal success to your Google Ads Campaigns. From higher quality scores to the lower costs in bidding often incur as a result — to many clicks of relevance, driving website traffic, and a significant rise in sales. 

Our mission is to triumph digital marketing aspects through both organic and inorganic results. For us it is important to choose correct keywords because the chosen keywords go via organic search as well as paid search typically defining a site and the business to the targeted audience. Google Ads gives quick returns, because the more organic a search is, the more time it takes to garner the benefits of top rankings. Henceforth, we bid under a proposed budget to reap the output of reach by optimizing Google ads.

The Ethos of Google Ads is in its Elements! Basic Elements of Google Ads Optimization

PPC — 

PPC is an acronym that stands for Pay Per Click. In accordance with the pay-per-click model, advertisers have to pay a fee each time their ads are clicked. The fee to be paid is finalized during the process of bidding, where other advertisers will also bid for their ad placement in the search engines’ sponsored links. 

 

PPC is a paid way to drive  visitors or prospective customers to your site without actually earning those visits organically. It leads to your business growth as each searcher searching for the products or services similar to what you offer will get to know about your brand and may also get in touch with you soon.

The fee you will pay, as an advertiser to the search engine, is just a trifling sum for the visit is worth more than the twice over that you pay for it. Our in-house team of ardent professionals, endeavor to bring off the results by doubling the Click Through Rate (CTR). The ingenuity of our team is led by the qualified inklings accumulated through Cost Per Click. Thus, the set charge will be deducted from the bank account, linked with the Google Ads account, at the end of a successful action. 

Campaigns

The kernel of Google Ads Optimization is a precise and befitting choice of campaigns. You can run multiple active campaigns at one time on your Google Ads account. For example one ad campaign could be a search campaign, while the other could be a display campaign. 

Search campaigns are the types of marketing campaigns that are solely text based. They are served to Google users whenever they perform a search related to the keyword similar to your search campaign. On the other hand display campaigns are more about visual aesthetics like banners, graphics, designs of your products, and images. They are served to a vast network of websites. The ads that are visible on any other website, relevant to your business or not, forms display advertising and the specific campaign is called display campaign.

Ad Groups

Ad groups is the categorisation of active campaigns in your Google Ads account. To dwindle the inconvenience in fledgling keywords, and to serve more accurate and relatable ads to the target audience, we design inventive Ad Groups. Ad Groups are predominantly a string of ads that are organized logically and semantically. 

The approach of Pictonix behind Ad Groups is to serve the target audience what they are and will be interested in engaging with. This will conclude a profitable business to an eCommerce, big or small. 

The different ads in the Ad Groups are distinctly categorized on the ground of the keywords’ utility. It should be done in such a way that the identity of ads’ existence can be evaluated by the implementation of keywords. The more your Google Ads are optimized, the more it ensures to cater the right people at the right time in the right place. 

Keywords

Reviewing and refining keywords becomes the basis of Google Ads Optimization, once you know what is working for your ad campaigns and what is not. To serve the right audience, a right choice of keyword is a must. We foster to forge a ‘bid stack’ that inculcates a same keyword with all the three match types — the exact match, phrase match, and broad match.

Our white collar creators keep on experimenting new emerging keywords by semantically utilizing it into the ad groups. Once there is no existing relevant group left, we devise another Google Ad group with different objectives that can impeccably reflect the choice of keyword. Our team has its emphasis on Ad Groups with their own adverts and landing pages which increases relevance; the more the relevance, the more is the higher quality score, lower CPC and higher CTC.

We can bolster your brand’s Ad Groups by adding negative broad match and negative exact match keywords (keywords that you do not want to bid on) to your phrase and broad match Ad Groups. Further, than the aforementioned tactics, we also follow the mentioned strategies:- 

  • Keep testing ad copy and landing pages.
  • Make use of location targeting which narrow downs the ads to relevant parts of the country and audience.
  • Judge the response, and audit the performance of various campaigns, and specific Ad Groups. 
  • Operating a Search Query Report in Google AdWords to find new specific keywords to bid on.
  • Schedule your campaigns to make sure they appear only when customers respond favorably. 

Rising Higher is the New Limit Here! Your Success Matters the Most

Our team of experienced members is led by a Google Ads Optimization expert to tackle the task to rank higher on SERPs. As an eCommerce Agency, our mission is to reach new heights of success by improving your every possible results. We corroborate that your ads reach both new and existing customers, while bidding on ad placements within budget. By harnessing advertising costs, keywords, and campaigning structure, we set up your Google Ads account to optimize your glaring success. 

  • Budget that Grants Results
  • Keywords that Target Audience
  • Ads that Lure Conversions