





Quirkies street wear
Shopify Solutions Offered:
Challenges Faced by Quirkies Streetwear
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Visual Brand Identity Needs Clarification
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The site’s current layout shows a variety of collections (“Mystery Boxes,” “Tees,” “Hoodies & Sweatpants,” etc.), but the branding (typography, color scheme, imagery) needs to align consistently across those to fully reflect the streetwear style and energy.
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Product images, banner images, and collection visuals may not always match in style or mood, which can dilute the brand’s personality.
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Navigation & Hierarchy Simplicity
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The main menu shows “Home,” “Contact,” “Sign Up,” “Collections,” “Shop All.” But beyond that, there are many collections; for users, distinguishing what’s new/featured vs. what’s permanent could be confusing.
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If there is no visual differentiation or hierarchy, users may find it hard to identify priority items / new drops / promotions.
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Homepage Layout & Content Prioritization
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On the homepage, multiple sections (collections, mystery boxes, featured products) compete for attention. Without strong visual hierarchy, users might miss high-value content.
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“Mystery Boxes” is front and center, which draws interest, but maybe other featured new drops / bestsellers should also have emphasis.
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CTA Visibility & Engagement
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CTAs like “Shop All,” “View All,” “Collection” exist, but perhaps aren’t always bold or visually distinctive. For streetwear especially, the drop culture / urgency can be leveraged with CTAs that feel dynamic.
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Encouraging email sign-ups (“Subscribe to our emails”) is good, but needs to integrate seamlessly with design so it doesn’t get overlooked.
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Image and Asset Consistency + Performance
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The quality and style of imagery across collections & product ranges should feel cohesive (lighting, mood, backgrounds). Otherwise some products might feel “out of place.”
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Also, large image files or unoptimized banners can slow page load, especially on mobile. Users expecting a fast-paced trendy streetwear site will drop off if loading is sluggish.
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Mobile Experience & Responsiveness
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The design must fluidly adapt to mobile, making sure that menus are easy to navigate, taps/buttons are accessible, images scale well, and that layout doesn’t feel cramped.
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On mobile, CTAs and key collection previews need visibility without needing to scroll too much.
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Solutions (Design-Focused) Implemented (or That Could Be Implemented) by Pictonix
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Unified Branding Visuals
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Defined a consistent color palette aligned with streetwear culture — bold contrasts, accent colors for “drops” or featured items, consistent typography (for headings, body text, product labels).
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Standardised image style: similar backgrounds, lighting, mood-board to give all visuals a coherent feel (so the collections feel like part of a family).
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Refined Navigation & Collection Hierarchy
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Reworked the menu or “Collections” section to spotlight new drops / featured collections prominently. Perhaps added a “New Releases” or “Featured” segment.
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Use of hover effects or small thumbnails in the collections menu to preview the style / look and feel of collections before clicking through.
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Homepage Redesign with Prioritization of Key Content
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Move high priority content (new drops, limited-edition items, bestsellers) to be above the fold or in hero / banner spaces.
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Use large, compelling hero banners or sliders that highlight latest collection / limited-time offers / promotions.
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Clean layout with spacing to let elements breathe; avoid visual clutter.
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Emphasis on Strong CTAs & Calls to Drop / Shop
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Design CTAs with high contrast, maybe in accent color, and ensure they are visually prominent.
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Include urgency cues or “Limited time / Stock” where relevant to match streetwear culture.
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Ensure CTAs across devices are easy to see and access.
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Image Optimization & Design-for-Speed
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Optimize image sizes, use modern formats (e.g. WebP) to reduce load times.
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Lazy load images not needed immediately on load.
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Compress / streamline banners or sliders, avoid unneeded heavy assets.
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Mobile-First Design Adjustments
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Responsive layout that reflows smoothly: e.g. from multiple grid columns to single column, ensure the navigation becomes a hamburger or collapsible menu.
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Ensure tappable areas (buttons, collection previews) are large enough, spacing is good so user doesn’t mis-tap.
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CTAs and featured collections accessible without excessive scrolling.
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Results Achieved (or Expected Outcomes)
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Stronger Brand Perception
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A more coherent visual identity reinforces the streetwear aesthetic, helping customers feel the brand’s identity more strongly.
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Consistent imagery and layout enhance professionalism and help build trust with customers.
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Higher Engagement & Clearer User Paths
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With a refined menu and prioritized content, users can find new drops, featured collections, and bestsellers more quickly — reducing friction and increasing chances of deeper browsing.
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Improved Conversion Rates & More Impulse Purchases
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Stronger CTAs, visible promotions, urgency has been shown to drive more immediate purchasing behavior, especially in streetwear (drop culture).
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Easier to find “Shop All” or featured items encourages quicker add-to-cart behavior.
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Better Mobile Performance & Lower Abandonment
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Optimized design and faster asset load reduces bounce rates, especially from mobile users.
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A smoother mobile experience helps retain users and increases conversion among mobile traffic (which is often a high percentage in fashion/streetwear brands).
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Faster Load Times & Better SEO Signals
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Image optimization, design for speed, reduces page load times, which helps with user experience and also SEO (Google and other search engines favor faster load).
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Better-structured homepage and clear hierarchy helps Google understand site structure, possibly improving visibility for key collections / categories.
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Stronger Subscriber Growth & Return Visits
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A well-placed email subscription prompt, visible new drops, and recognizable collections encourage users to sign up and come back for future releases.
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