When it comes to Shopify Store, Conversion Rate Optimisation (also known as CRO) is the most prominent aspect an entrepreneur is required to improve. We want to make sure that most of the customers or people who visit your website are actually making a “buy”. That’s because it’s the CRO, not the website clicks, that make the difference and significantly improve your Shopify store. In fact, you will be amazed to know how much little things and tiny details can impact user experience and impact your Shopify Store’s conversion metrics.
Here in this article, you will get to know about the things that can help you if you wish to improve your Shopify Store Conversion Rate Optimization (CRO). You will come to know how easy it is when you don’t have to google every jargon and find it hard to understand technical terms concerning Shopify CRO. Here are the things we’ll be tracking down:
1. Enhance the checkout process
2. Organize product information wisely
3. Analyze the data of your Shopify Store website
4. Add product reviews and assessments
5. Eliminate distractions
6. Add pop-ups to your website
7. Provide offers that are applicable for a short time
What Does CRO Convey and What Does It Insinuate for Your Shopify Store?
Before beginning to talk about anything, it is essential to know what does Conversion Rate Optimization exactly mean? Conversion rate optimization, or CRO for short, refers to the process or action taken by a digital or e-commerce agency to increase the number of purchases given the same number of visitors to an e-commerce website. In other words, CRO helps an eCommerce website convert visitors into buyers or purchasers so that it succeeds and gets the attention it deserves.
In order to understand it more precisely, let’s take a look at this graph and study it:
Here, one can see that eCommerce in general has an average conversion rate optimization of 12.5%. One’s conversion rate should fall somewhere between 1.6% and 12.5% (as seen from the graph). It is apparently not very advantageous at first, but at least it provides us with a span or range to start with!
1. Enhance The Checkout Process
The foremost thing you need to do for improving CRO for Shopify is to simplify your checkout process. A lot of good Shopify Stores tend to lose their buyers due to complicated checkout processes.
A very easy way to improve your website’s checkout process is to add a checkout progress bar. Not only does this solve the problem of an overly complicated checkout process, but it also increases the number of buyers or shoppers as the end goal is to put the process directly in front of them. Moreover, they feel involved in the activity too.
Another helpful way is to enable smart form-filling for the customers and support multiple currencies. Moreover, some amazing Shopify store websites also add various payment options so that customers can make payments easily. Allowing guest checkout also benefits in simplifying the checkout process!
2. Organise Product Information Wisely
Everyone is well aware of the fact that every purchaser buys products to solve their problems and make their life easier. Simply copying and pasting the information provided by the manufacturer is not adequately innovative. You will have to structure the product information accordingly to enhance your Shopify Store Conversion.
For instance, if your eCommerce website focuses on clothing brands, it’s best to give your customers as much information as possible. What kind of material is used, is it gentle or irritating to the skin, is it soft to the touch, does it soften after 2-3 washes, is it biodegradable, is it best for weather, is it formal or casual? , or both, ease of care or need, among other various things.
3. Analyze The Data Of Your Shopify Store Website
One of the prominent steps to follow when it comes to Shopify CRO for eCommerce is to scrutinize your own website’s data and then work on the weak points or issues. Google Analytics is a highly recommended tool to do the same. All you need to do is to look at various webpages present right on your website and look for high-bounce rate webpages. In simpler words, pages that have high-bounce rates refer to the webpages which are not able to hold the customer’s attention long enough to make a purchase.
There are numerous reasons why this might happen, are there low-quality images? Do they take too much time to load? Do the descriptions of products need a rewrite? Or are there visually unappealing graphics used on your Shopify Store website? It can vary for each brand. To fix that, you can hire an excellent eCommerce agency (such as Pictonix) or maybe work them out on your own.
4. Add Product Reviews And Assessments
One of the most effective and powerful ways a website can improve its Shopify CRO for eCommerce is to include product reviews that are added by the customers. How will people know the quality or even the demerit of a website or a product if they don’t get to see what other people think of it? While we’re at it, we should also let you know how pivotal UGC (user-generated content) can be at times.
You must have seen the images that the customers add under their reviews, telling you about the quality and condition of the product on various eCommerce websites, that comes under UGC. Let your customers sell for you.
5. Eliminate Distractions
Look at it from the customer’s perspective, what hinders them from buying a product? It’s the redundant feature of the website that lures them into a painfully large amount of directions when contrarily, it shouldn’t. There is nothing wrong with adding features to your website but do make sure it does not act like a distraction because then it will do your CRO for Shopify more harm than good.
6. Add Pop-Ups To Your Website
When and if used effectively, pop-ups can heavily increase Conversion Rate Optimization for Shopify. Only one change can bring a boom in your purchasers, provided the pop-up is relevant and can lure the customer in!
One way to do this is to make sure the pop-ups are easy for them to quit (yes, that seems counterintuitive to popular Shopify CRO marketing strategies for Shopify, but very effective). Also, you must always set a cookie for the pop-ups so they appear only when needed and don’t upset or frustrate buyers. Remember, timing is everything!
8. Broadcast Offers Applicable For A Short Time
Last but not least, another very important tactic to use when improving the Shopify Store conversion rate optimization is to instigate FOMO (fear of missing out) by using a few tempting and short-term offers. When a customer sees that an offer is available for only a limited amount of time, the sense of urgency can result in the conversion of a visitor into a paying customer.