How to Speed up Your Shopify Store?

Speed Up Your Store – Nobody Vouches For A Slow Website 

Shopify stores are the accommodation of thoughtful strategies, special knowledge, and wondrous functionalities. A fancy theme, conspicuous fonts, attractive images, and videos, completely fledged apps, and exhibiting relatable products help to add grandeur to a Shopify eCommerce website. High functioning characteristics make it obvious to slow down the speed of your store. Hence, the more the pressure of technical development is on the store, the more it will hamper its speed.

But who would want to stick to a slow-loading website? Nobody! When the evolving community is thinking of a fast and convenient way to shop online, why would they like to invest their time in loading things up slowly? The more users accessing your site, the more they will hold out expectations on the site to load as soon as they click on a hyperlink. Thus, it becomes imperative for you, as an entrepreneur, to introduce tougher curbs on high bounce rate, less traffic, low user engagement, lower rankings on SERPs, and gradually the adverse effect on your sales.

The globally used fast eCommerce platform – Shopify leaves no stone unturned in the betterment of the website designing and development services for its users. To skyrocket your online sales, there are a lot of the best Shopify apps available – be it adding an easy social shop, product reviews, or anything else, Shopify got refreshing solutions for all your merchandising needs. Pictonix is one of the leading eCommerce Website Designers on the Shopify expert marketplace.

Inculcating hundreds of features to offer the best display experience for your customers, will cost you the store’s speed. After adding those extra things your store will get slow, but without them, you will snatch the attributes of a seamless, functional website. Therefore, you need a series of devious stratagems to keep up with both speed and features.

Performance Analysis – Make Your Website Faster

Before commencing with any step you need to analyze your site’s performance. This will take you through the components that are subject to your site’s speed loss. Seek out those features, enhance or eradicate them and get a significant boost to your Shopify website. The following tools will succor your analysis in website speed and performance.

  • PageSpeed Insights is a tool that analyzes the content of a web page, then generates PageSpeed score and PageSpeed suggestions to make that particular web page load faster. The tool helps divulge the vital elements for both mobile and desktop separately making changes conveniently possible. Enter a web page URL and follow up your Shopify store’s speed insights like:-
  • Optimize images and videos
  • Minify CSS
  • Avoid landing page redirects
  • Eliminate render-blocking JavaScript and CSS 
  • Minify JavaScript
  • Leverage browser caching and Reduce server response time

PageSpeed Insight – Fast Loading Website Solution

  • GTmetrix is another tool of great help in analyzing page speed performance. You can enter a URL to analyze and the tool will grade the web page from A to F and will also proffer you a few helpful recommendations to tackle them. Having great features, like “waterfall” where you can anticipate the exact amount of time each request took to fulfill, GTmetrix will assist you in procuring a better speed for your Shopify store.

GTmetrix – Get Your Speed Performance Report

  • Pingdom Website Speed Test analyzes your website load speed and recommends ways on how to make a website faster. With Pingdom, you can probe into your Shopify websites’ uptime, speed performance, and interactions for a better user experience.

Pingdom Website Speed Test – Find Bottlenecks

  • Test My Site lets you think with Google where you can uninterruptedly analyze both mobile page speed and mobile friendliness. With this tool, you can improve your Shopify store for mobile users and thus increase organic sales. Simply enter the domain and Google will do a swift scan through your site to assess the impactless or counterproductive segments.

Test My Site – Think with Google 

Speed Up Your Shopify Store – Follow Up Step-By-Step 

Taking the edge off the hassle in the slow-loading Shopify store, Pictonix looks after speed optimization on all devices in the following ways. We have broken down a few points that will escort you through ways in which you can speed up your Shopify store without relinquishing the absolute functionality.

  1. Plum for a Theme that can Beat Odds in Speed

The speed of your Shopify store greatly depends on your theme, be it paid or a premium. Shopify offers its users multiple themes to create their user-oriented website, as an immaculate design can bring wonders to your sales. While customizing themes, when made up of compiled languages like Liquid, HTML, CSS, and JavaScript code, can cause increased file sizes and thus, influencing your store speed.

To bring an end to the factors slowing down your store, it is always recommended to check the following:

  • Manage to come by a fast and responsive theme.
  • Cede unnecessary theme features to balance out the exceptional Shopify functions with speed.
  • Running the theme’s preview page through Google Pagespeed Insight, before installing a theme, will identify factors ruling out your store speed. Look over the live preview of the theme.
  • Keep updating your Shopify theme as it continuously updates to become faster and beneficial for its users.
  • Hire and consult your professional Shopify website designer and developer at Pictonix.
  1. Install Swift Apps by Removing Unused App Codes

Shopify offers plenty of worthy applications that can add stars to your eCommerce website by increasing the functionality and capacity of your Shopify store pages. A custom JavaScript (JS) in such cases can help you in incorporating sterling features like product reviews, pop-ups, chat boxes, social media shops, newsletter signups, and so on. Shopify flawlessly loads those JavaScript files for users to catch sight of images, videos, text, etc. Our white-collar Shopify developers recommend the following ways to tackle apps and custom JS and CSS:-

  • Uninstall redundant apps that you are not using at that particular moment. This will lend a hand to improve your store’s performance because as long as those futile apps are present they will continuously load JavaScript files in the background, and thus, shutting off from speed.
  • Disable unused app codes that are installed into the theme so they can run with full tilt. Carrying out this step to remove codes for unused features, will reorder the code that makes your site performance slower.
  • For any related query, you can consult your app developer at Pictonix.
  1. Minifying the JS and CSS Organises Code Files 

The process of minifying JavaScript (JS) and Cascading Style Sheets (CSS) make your website smaller and faster to load. When you don’t feel like removing the app, organizing the CSS and JS files will contribute a large part. To optimize your code, take the road of following steps:-

  • Combine and inline stylesheets (used for styling the Shopify website) and smaller JavaScript files (used for the functioning of the Shopify website) into one single file.
  • Complexities in operations increase your Liquid render time, which eventually affects your overall store speed. To escape the cause, efficiently edit all of the Liquid that is used to serve your store.
  • Be cautious while integrating all files into one, keep a backup of your original theme so if things break in between reordering, you still have the original code. 
  • A few JS files depend on others to load quickly first and creating a structured loop while coding will bliss your store with performance and speed optimization.
  • Turn to Pictonix – One of the leading Shopify experts who will pin down inefficient or useless code and discern ways for better website performance.
  • Shopify Theme Inspector for Chrome, a browser plugin, helps intuit the parts of code that are responsible for slowing down web pages in your online store.
  1. Optimizing Images will Fortify Your Store’s Speed

Image compression and video optimization is a must-to-do segment to shield your Shopify store’s speed and performance. Tamping down your images and videos, before uploading, will save a huge amount of data which leads to a better speed of your store. You can upload images in various formats whirling amongst:-

  • PNG – a miscellany of flat colors and transparency supportive. PNG format can be used for graphics like logos, banners, borders, and trims. 
  • JPEG or JPG – a format of complex colors and lossy compression.  JPEG format can be used for product images, banners or slideshows and pages, and blog posts
  • Progressive JPEG – a baseline encoding of images. the layout and space of progressive JPEG images sustain quick loading speed.
  • GIF – the most enticing way to keep the stickiness and engagement high. You can use GIF to give your customers a 360 view of your excellent product or a tour of your physical store that is something more real.

While compressing images, ensure it has an acceptable size of Shopify. If you are stuck with image optimization, then take the following steps:-

  • Never overstuff your web page with a heck of a lot of images. Otherwise, it is definitely going to clog up your website speed.
  • Be prudent while compressing your images and do not compromise on their quality.
  • Pinpoint oversized and hidden images as they can hold up loading other, more important parts of a page.
  • Shopify recruits safeguard to stave off your store from overburdening your online store with images or videos in the mentioned ways:-
  • You are restricted to add 50 products on a collection page or 25 sections on your home page.
  • Only a specific size of image is acceptable in many themes and that too based on the screen size it is being displayed on.
  • Shopify does not load hidden images.
  • It is recommended to confine your slideshow to 2-3 featured images or feature a single image that can conceptualize your intentions in the best way. According to some stats, sliders/carousels are even bad for SEO and mobile devices.
  • Use optimal resolution images for all the devices.
  • To reduce the size of your images, you can use a few best-approved tools as mentioned below:-
  • – SEO Image Optimizer and Image Compressor – Helps in Automated Image Compression

SEO Optimizer – Free Image Compressor

  • SEO Suite – SEO Image Optimizer, ALT, Meta Tags, Sitemap, Page speed up

SEO Suite – Speed Up Your Store

  • TinyPNGSmart PNG and JPEG Compressor

TinyPNG – Can Store Partially Transparent Images

  • Confer with the theme developers at Pictonix to know more about the best ways to use images with their theme.
  1. Use System Fonts To Speed Up Your Shopify Store

The system fonts can be elucidated as pre-installed font selection, present on most computers and other devices. When you use an absolute obscure font, nonexistent in your customer’s computer, the selected font has to be downloaded to display the quoted text. This directly obstructs the loading time of your Shopify store. Even the font they will see would default back to some basic variation like Times New Roman and would look plain ugly, contradicting your site’s design.

To put up with fonts while designing, keep the mentioned tips in mind:-

  • Go for one amongst the ravishingly familiar, system font family. For example:
  • Mono: Menlo, Consolas, Monaco, Liberation Mono, or Lucida Console
  • Serif: Iowan Old Style, Apple Garamond, Baskerville, Times New Roman, Droid Serif, Times, or Source Serif Pro
  • Sans-serif: BlinkMacSystemFont, Segoe UI, Roboto, Ubuntu, or Helvetica Neue
  • To create variations choose font styles like bold, italic, or underline. 
  • You can designate a font color palette in alignment with your website design.
  • Take on Pictonix as your Shopify website designer and developer for expert font selection advice.

Conclusion –  Get a Lightning Fast Shopify Store

The aforementioned ways to speed up your Shopify store will be fruitful in attaining higher conversions, higher Google ranking, a user-oriented experience, and a decrease in bounce rates. Set about with these super convenient and practical tips for immediate improvements in page loading speed for your website. To infer, with a little work, Shopify knowledge, and expertise, you can come to grips with the speed and performance of your online store.

If you are looking for speed for Shopify speed optimization services, do reach out to us for a free audit report.

Keep a Note: Increase the usability of your store on mobile as more than 50% of online shoppers buy from mobile devices. Noting down its paramountcy, your eCommerce website must be mobile-ready and quick in loading the overall content.

The biggest task lies in hiring professional services of Shopify design and development experts like Pictonix, who are adept at converting perceptions into reality, and visitors into potential customers. Gear up to garner all possible opportunities to imprint unprecedented heights for online business with Shopify stores.

Kanishtha Pictonix