Shopify is one of the most popular eCommerce sites in the world. As a Shopify Store owner, you must make sure that your website stands out from the crowd. That’s where the design part comes into the scene. No matter how varied your products are, if your Shopify store isn’t designed in a great manner, then it won’t attract customers or even make them stay at your site. A greatly designed website requires effort, and that is exactly what we’re going to talk about.
Here, in this article, you will come to know about eight such Shopify Store design ideas that will help make your Shopify design not only aesthetically pleasing but also bring customer satisfaction.
These are the things we will be covering in this article:
1. Inculcate Uniformity
2. Product Suggestions and Recommendations
3. Think Colossal, Resolve an Issue
4. Upgrade Loading Time
5. Be Concise
6. Echo Your Individuality
7. Look at Change as a “Constant”
8. Social Media Marketing Strategy
1. Inculcate Uniformity (Avoid Cluttering)
No matter how diversified your Shopify Store products are, your store’s collection pages should always be well-ordered and organized. Looking from the customer’s perspective, a cluttered and unorganized page is the last thing that they expect.
There is a very simple way to design your Shopify store in an organized manner. It is by using relevant and pertinent images with appropriate dimensions and proportions. Moreover, use unambiguous and self-explanatory collection names.
2. Product Suggestions and Recommendations
In today’s rapidly changing world, random product suggestions have gone long obsolete. Now, every website recommends products logically and judiciously. Each and every decision or recommendation today is data-driven.
For instance, it makes more sense to recommend shoes or sneakers with trousers rather than with accessories or even shirts. There are several apps available online that can help you improve your product recommendations.
3. Think Colossal, Resolve an Issue
A lot of Shopify Stores are unable to make the customers stay because of being typical and generic. Instead of solving their problems and feeding their need, they only focus on what they want to sell, not what people want to buy.
Create the need for the product. To create that need, you have to think big. Instead of feeding generic representation, design or try something that makes them convinced to buy from your Shopify Store! One way to do that is to add to-the-point product descriptions and describe problems in such a way that buying the product solves it!
4. Upgrade Loading Time
If the loading time of your site takes too long, it can destroy your entire eCommerce business. The sites which are fast also get higher rankings on Google. It is difficult to point out, particularly what is the ‘cause’ of this, but there are a few things that can surely help you fix the issue if it persists for a long time. It includes removing redundant plugins, compressing images, and even reducing the number of carousel images.
If you wish to know more about loading times and the technical terms related to that, you can just visit Google’s PageSpeed Insights tool which is completely free of cost. It will examine and analyze your Shopify Store and will also make you aware of the ways that you can improve.
5. Be Concise
If you have gone through savvy and astute Shopify Stores and have done your research, you might have noticed one thing. Those stores neither contain too few nor too many product designs. It is but natural that if you will go beyond conventional, it will do more harm than good for your Shopify Store design since most of them might go unnoticed.
Thus, make sure that your Shopify Store does not contain more than ten collections. Keeping it simple and concise helps in increasing CRO (Conversion Rate Optimisation) and AOV (Average Order Value).
6. Echo Your Individuality
Today, there is a great deal of Shopify Store websites available on the internet, just one click away. The question is, what makes your store unique which makes it stand out from the crowd? For instance, if a person wants a shirt, why would they go to your store particularly? Exactly.
Most Shopify Store owners make the typical choice of going with a template site builder. There is nothing wrong with that, but at the same time, it makes it look like all the other Shopify Stores, which obstructs your goal of making your website unique.
To fix this, you can stylize the photographs on your Shopify Store your way, you can even change the product descriptions and present them in such a way that your customers relate to them.
7. Look at Change as a “Constant”
It is rightly said that the only constant in life is ‘change’. The same also applies to your Shopify design. Don’t hesitate to refurbish your Shopify Store from time to time.
You can even hire Shopify Experts who can help you with upgrading your Shopify Store for the good. We here at Pictonix help build personalized Shopify Stores which are not only amazing but also unquestionably unique!
8. Social Media Marketing Strategy
Never hesitate to promote your Shopify Store on social media. Upload posts as much as possible on various social networking sites such as Instagram, Facebook, Twitter, etc. Also, add links to each of them in their respective descriptions.
