Ultimate Guide to Managing Your Shopify Store Post-Launch

Congratulations on setting up your Shopify store! As you prepare to launch and manage your store, it's essential to be well-versed in the various aspects of running a successful online business. From product management to customer support, each element plays a crucial role in ensuring a seamless and profitable operation. To assist you in navigating this journey, we've compiled a comprehensive guide complete with essential topics and direct links to Shopify's resources.

Table of Contents

  1. Product Management
  2. Order Management
  3. Shipping and Delivery
  4. Payments and Transactions
  5. Store Customization
  6. Marketing and Sales
  7. Analytics and Reporting
  8. Customer Management
  9. Shopify Apps
  10. Shopify POS
  11. Taxes and Compliance
  12. Launching Your Store

Essential Shopify Guides

We understand that as a new store owner, you might have limited knowledge about certain aspects of Shopify. To help you get started, we’ve organized a list of important guides into sections and sub-sections. These resources will provide you with the knowledge and tools needed to manage your store effectively.

Stages Topic Shopify Guide Link
Product Management
Adding Products Add Products to Shopify
Inventory Management Inventory Management
Order Management
Managing Orders Order Management Guide
Splitting Orders Split Orders
Fulfillment Guide Fulfillment Guide
Handling Returns Returns and Refunds
Shipping and Delivery
Shipping Setup Shipping Setup
Local Delivery and Pickup Local Delivery and Pickup
Payments and Transactions
Setting Up Payments Payment Setup
Managing Transactions Transaction Management
Store Customization
Customizing Themes Customize Your Store Theme
Adding Pages and Menus Add Pages and Menus
Marketing and Sales
Marketing Overview Marketing Overview
Email Marketing Email Marketing
Social Media Marketing Social Media Marketing
Discounts and Promotions Create Discounts
Analytics and Reporting
Shopify Analytics Shopify Analytics
Using Reports Using Reports
Customer Management
Customer Accounts Manage Customer Accounts
Customer Support Customer Support
Shopify Apps Installing and Using Apps Shopify Apps Guide
Shopify POS Setting Up POS Shopify POS Guide
Taxes and Compliance Setting Up Taxes Tax Setup
Launching Your Store Launch Checklist Launch Checklist


Managing a Shopify store involves a series of tasks that, when done correctly, can lead to a successful and profitable online business. This guide is designed to help you navigate these tasks with ease. By following the provided resources and learning more about each aspect of your store, you can ensure a smooth and efficient operation. Should you have any questions or need further assistance, feel free to reach out to Shopify support or consult the comprehensive guides listed above. Happy selling!