When it comes to eCommerce, Shopify is one of the most popular sites in the world. Visual design basically focuses on the overall appearance and aesthetics of your website. As a savvy Shopify Store owner, you should be aware of the various tactics and techniques that Shopify Store requires in order to get the attention that it deserves. No matter how qualitative your products are, the first thing that people notice when they visit your website is its appearance and presentation.
Visual design includes colors, typography, illustrations, and images, among many other characteristics. A vivid website is a must for Shopify Store owners. Here, in this blog, you will come to know about seven such Shopify Store visual design techniques that will help make your Shopify design not only engaging and aesthetically attractive but also increase average order value.
These are the things we will be covering in this article:
1. Make Product Pages Appealing
2. Call to Action (CTAs) Can Prove Highly Effective
3. Add Resources for Product Discovery
4. Simple is the New Smart
5. Use a Practical and Customized Theme
6. The Overall Aesthetics Should Speak the Product’s Language
- Color usage
- Font and Overall Typography
- Illustrations
7. Branding
1. Make Product Pages Appealing
When it comes to product pages, many Shopify Store owners need help designing them in a way that looks appealing to their customers. If we go by expert opinions, creating product collections or bundles can prove highly effective in such cases. They can be based on numerous characteristics from a specific keyword, or price range to a specific tag. These collections can also be created manually for specific purposes or customizations.
2. Call to Action (CTAs) Can Prove Highly Effective
In marketing terms, CTA refers to a Shopify visual design for encouraging or prompting an immediate response. Or, even a quick sale. For example, “Download Now!” or “Buy Now!” are typical examples of phrases that come under CTA.
A simple but productive CTA strategy includes using imperative phrases and sentences that create a sense of urgency. Moreover, pop-ups that pop off the webpage also help in this.
3. Add Resources for Product Discovery
Your Shopify Store should allow customers to discover your products easily. For this, adding a search bar and enabling them to enter the product name can prove very effective in product discovery. In addition to that, products can also be categorized into different specific categories, depending upon the specifications of the product.
A complete list of filter categories can also help the customers to look for a product, instead of skimming through them aimlessly. After all, your Shopify Store should make it easy for customers to find what they want, and not get confused or overwhelmed.
4. Simple is the New Smart
It seems tempting and attractive to include all the product information, but, that’s the last thing a customer wants. It is advised not to clog up your Shopify store with too much information. Keeping it simple proves to be a productive idea for the visual design of your Shopify Store.
Moreover, the product navigation bar should be kept clean, arranged, and simple. You can add drop-down menus if you like. But, then again, even those should be kept hidden unless clicked or hovered upon. Even the images should be kept simple and up to the point.
5. Use a Practical and Customized Theme
One of the most crucial aspects of visual design in the Shopify Store is choosing a suitable and fitting theme. A satisfactory theme works as a backbone for your Shopify Store.
Booster theme is the most popular Shopify premium theme as it contains a lot of fetching and nice-looking features. Some themes contain highly interesting, conversion-generating, and engaging features like countdown timers for stock and price, customer reviews, popups, dynamic checkout buttons, and product and trust badges, among numerous others.
6. The Overall Aesthetics Should Speak the Product’s Language
When it comes to visual design, aesthetics are very important. This is because the first thing that potential customers will notice when they visit your Shopify Store is its aesthetics.
- Color usage
You should make sure that the colors on your Shopify website should go with the admin color scheme. Rather than using random colors, you should use colors based on their significance.
- Font and Overall Typography
Typography refers to the arrangement of words in such a way that feels comfortable to read. Moreover, the font style should also be used based on the overall theme of the store. A proper textual hierarchy should be followed.
- Illustrations
Illustrations are one of the most crucial parts when it comes to visual design for eCommerce. After all, illustrations give life to your store and help people decide what aim you want to achieve through your products.
7. Branding
Great and substantial branding helps to set your Shopify Store apart from the crowd. Despite there being numerous eCommerce websites, unique branding makes sure that your website stays in the game for the long run!
Make sure that your branding provides the customers with useful context and information about your brand and your products. Moreover, branding should just be perfect, neither too long nor too concise.
